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At BEKTAŞ TEXTILE, you consider Research and Development (R&D) and Innovation as a strategic priority to be a pioneer in your industry and provide customers not only with their expectations but also with products that go beyond their expectations. In this regard, you define your R&D and Innovation as "the innovation we offer to the customer," indicating that you aim to maximize the customer experience, starting from business processes, going beyond just focusing on innovative products.

Definition of R&D and Innovation:

Innovative Product Development: You aim to continuously renew your product portfolio to respond to the changing and evolving needs of your customers, aiming to provide industry-leading products. This can be achieved by integrating different materials, design approaches, technologies, and functionalities. For example, elements such as the use of sustainable materials and the design of longer-lasting products can be part of this approach.
Innovative Process Development: You focus not only on innovative products but also on having innovative business processes. You constantly review and improve processes to increase efficiency, reduce costs, and enhance quality from production to the supply chain. This allows for rapid product development, personalization, and quick responses to demands.
Alignment with Customer Needs: You conduct your R&D and Innovation efforts by focusing on the needs of your customers. Customer feedback, requests, and expectations are used as a fundamental guide in the development of new products and processes. This enables you to offer more customized solutions to your customers, meeting their needs in the best possible way.
Tracking Traceable Trends and Technology: By closely monitoring industry trends and emerging technologies, you see these developments as a fundamental component of product and process development. This way, you aim to continue leading the industry while maintaining your competitive advantage.
Team Collaboration and Skill Development: You continuously develop the skills of the team members involved in R&D and Innovation and encourage creative thinking. Bringing together experts from various disciplines to approach problems from different perspectives allows for the emergence of more innovative solutions.

In conclusion, at BEKTAŞ TEXTILE, you carry out your R&D and Innovation efforts with an approach that encompasses a wide perspective, from business processes to customer experience, going beyond just focusing on innovative products. As a result, you aim not only to meet your customers' needs but also to maintain your position as an industry leader by offering more than they expect.